Making Your Specials Stand Out
Every place that serves food or drinks tends to offer specials as well. But when everyone offers specials, how can you make yours stand out? When planning your next event or special, think about your target audience. Are you looking to bring in more customers…
How to Improve Your Marketing Right Now, Part 1: Your Website
Improve Your Website Something we touched on in our article about marketing to Millennials deserves a closer look: your Restaurant or Bar’s website. Websites are essential to presenting your business in a professional, approachable, and helpful way. It is the face of your brand, the…
Offering a Limited Menu Can Maximize Your Profits
Oftentimes restaurants fall victim to the plague of The Massive Menu. Pages upon pages of apps, sandwiches, pastas, salads, and more. It’s understandable to want to please any type of customer that might come in the door. So why not put a little “something for…
Why Do Local Ingredients Matter?
“Local Ingredients” are popping up a lot on menus and in groceries stores across the country, and in Pittsburgh. And that’s a great thing. But why? Why does “local” matter? What Counts as Local Ingredients? Western PA has a rich farm heritage and it continues…
If You Want Great Servers, Give Them Great Training
Servers are the ones who interact with customers on a minute to minute basis, and most likely know your customers best. What makes a server “average” or “great”? Half of it comes from personality: Are they able to speak clearly and confidently? Are they able…