Not many cities in this country are fortunate enough to have die-hard fans for nearly every professional and collegiate athletic team associated with them. Pittsburgh just so happens to be one of these few, with arguably some of the most dedicated sports fans in the country. Between the Pirates, Penguins, Steelers, and even the Pitt Panthers, there’s never a moment when sports aren’t on the minds and in the hearts of Pittsburghers.
Here’s how you can develop the perfect strategy for your bar or restaurant to cater to Pittsburgh’s unique sports fan base and significantly increase your sales.
Ride the Excitement Generated By Sports
Although Pittsburgh lives and breathes all sports, it seems that the Pittsburgh Steelers, in particular, have an uncanny ability to create excitement and public activity. The Steel City is bustling on game day, no matter the weather, day of the week, or time of day. And this excitement can most definitely be measured by the spending of discretionary income in our local bars and restaurants.
As sure as fall follows summer, at least in this part of the world, the Steelers will be playing football for 16 consecutive Sundays, and maybe more if they excel. Those Sundays, combined with Monday Night Football and the playoff season, create money-making opportunities for Pittsburgh bars and restaurants that are almost unprecedented. Take advantage of this opportunity to generate new business by participating in the excitement that’s surely surrounding your Pittsburgh bar during football season.
Tailor Your Advertising
As many bar and restaurant owners already know, professional sports and the sale of alcoholic beverages go hand-in-hand. Come up with a few special deals that you can run all season long, and heavily promote them ahead of time so that your customers know where they can go to get a good deal on a few beers while watching the game with their friends.
Advertising for your business should fluctuate with the sports season, and your project suppliers should be aiding you in this effort by providing you with schedules and special pricing that will allow you to have worthwhile promotions that benefit both your suppliers as well as your bottom line.
Finally, signage at your business should SHOUT at passersby of the goings on inside, again, riding on this wave of excitement and fanfare that naturally comes along with our sports seasons here in Pittsburgh.
Give Sports Fans What They Want
Give sports fans what they want, and then some. This will keep them coming back week after week. Stay open longer than you normally might, make the specials really special, and rely on the volume that you’ll sell to bring in the bucks. In essence, use doorbuster deals to get customers in the door and keep buying more at such great prices. In the long run, this is great for both you and your customers.
You might even want to consider offering giveaways such as small appetizers, game-day snacks, T-shirts, and other small items that advertise your bar’s name.
If you really want to cash in on Pittsburgh sports seasons, be sure your bar or restaurant is being creative. Do what you have to do to attract as many customers as possible during game time, including thinking about upgrading smaller TVs to larger more modern ones. Above all else, make it known that your bar bleeds black and gold, and Steelers, Pirates, or Penguins fans are invited to watch and celebrate their favorite teams at your fun and festive hometown bar.
If your bar could use a little sprucing up before the next big Pittsburgh sports season, get in touch with the team of friendly, experienced lenders at Specialty Group right here in Pittsburgh. We would be happy to help you make smart investments in your business to help you achieve long-term success!